"When I decided to go to law school, everyone had advice on how to take tests, which supplements to read, but no one reminded me to always stay true to myself and be proud of who I am. I took and still take a lot of heat from classmates because not everyone appreciates that I enjoy getting dressed up for class and that I'm not ashamed of my side job. But I am proud of it and have learned how important it is to hold my head high!"
Guest post! Guest post! GUEST POST!!! Epic, sweet content opportunity! So I did what any good blogger would do and invited her to write a guest post about her experiences as a law school student and a Hooters Girl. And then I got this:
"I apologize that it took me so long to reply, but I really have been thinking about the opportunity you suggested. The problem is that the store I work at has a pretty strict "NO SOCIAL MEDIA" policy. I also think that if someone I went to school with ever somehow found it, it would make my life at school more awful then it currently is."
|Apparently it's a no social media |
social media strategy...
And that the real reason for these types of rules; employers are worried about the negative things they imagine their workers would say about them if they were given the chance. What better place to get your word out about how much your boss sucks than the Internet? Here everyone will listen to you and ruin your asshat boss's sorry little life. Of course it's rarely really like that.
What all these "no social media" people don't realize is that while anyone can say those things, not everyone is going to read them. But of course they could - isn't that effing scary. Let's be honest though, when your neighbor is complaining yet again about his awful job at your barbeque you're probably drowning him out. So why is the Internet any different? I suppose the only difference is that said boss can finally find out about everything you're saying. And isn't that just embarrassing.
But lets put all that aside and look at the bigger picture. Social media IS one of the best ways to reach your customers. And even better than the vast reach is the fact that social media is free. So why all those employers are worried about Bobby call them a "stupid douche," they're actually missing out on one of their best opportunities to connect with their client base.
This very blog is a prime example of social media. Yeah, I've said a few negative things, but overall this is hardly the tone of my blog. I responsibly write about my experiences and what's it like to actually live the life that I live and amazingly people appreciate it. People read it and respond. They write comments and send emails. And guess what, they even get off the couch, drive to Hooters and spend their money there. Yes, Hooters makes money because I decided to write this blog. And they don't have to pay a dime for it.
That's the thing, social media works. It makes people money and it does so because it's personal and dynamic and timely. It's a message that comes from real people, having real experiences, in real time rather than something glossy and perfect from the screen of a TV or the pages of a magazine. Social media isn't advertising, it's real life, word of mouth. And if all those marketing classes taught me one thing it's that word of mouth is the best form of advertising there is. The fact is, people believe other people and social media is an amazing way of making that connection happen.
Obviously, I don't believe in "no social media" policies. While I understand that idea is to protect business, I firmly believe that it hurts it much more. Yes, if you leave people to say what they want you will encounter negative comments. But what about all the good things? In fearing the negative you are also forced to forgo the vast positive. And if we're really going to get down it, if you have a positive environment and treat your employees well aren't they going to be saying good things anyway?
I firmly believe in social media. I believe that it's where every business should be if they really want to make an immediate mark on their customers. After all you, dear reader, found your way here. Isn't social media beautiful?